At After Hall, we are creators. Crafting with the same heartfelt dedication as Geppetto.
Every piece that emerges from our brand carries a soul, a living soul, born from our affections, the love we pour into our work, and our rich Portuguese roots.
After Hall embodies the contemporary generation’s perspective on the vast heritage of our history, customs, legends, and traditions. This heritage, both tangible and intangible, shapes the identity and imagination of what it means to be Portuguese. From our genuine sense of humour to the joy we find in socialising and sharing, from our warmth in hospitality to the beauty of our natural landscapes and the vibrancy of our cultural expressions, whether rural or urban. Above all, we are committed to celebrating and sharing Portugal’s cultural wealth, with the goal of becoming a recognised and worthy representative of this culture too.
Our exclusive design solutions transcend mere functionality and fleeting trends. They are a bold response to the massification of a market saturated with indistinguishable products. We are devoted to local and sustainable production, using traditional craftsmanship techniques that yield refined, durable, sustainable, and high-quality pieces.
This is why each of our creations has a unique identity, with one or more distinct elements. Each piece carries within it a fragment of our history, our Portuguese roots, and the story of its maker — capable of sparking conversations, inspiring ideas, evoking emotions, and forging connections.
Like Geppetto, we are creators and dreamers. We believe in what we do, with love.
Storytelling
The art of storytelling gives us hope. We believe in the power of narratives to create authentic connections and inspire emotions. The rapid evolution of globalisation and technology has brought many benefits but has also led to the decline in the transmission of cultural and identity heritage from one generation to the next. As part of the younger generation, we already feel this loss today. We don't want our roots to be forgotten due to a lack of messengers. That's why we are committed to recalling these stories, curiosities, legends, and traditions every day—ensuring that current and future generations have the privilege of knowing and celebrating the vast universe of Portuguese identity.
Emotion
Love is what drives us and is at the heart of everything we do. From design to the way we engage with our partners, collaborators, and customers, we strive to cultivate feelings of trust, enthusiasm, and inspiration. Through our pieces, stories, and imagery, we aim to evoke emotions, spark conversations, and create truly memorable and meaningful experiences—just as we have experienced and shared throughout the creation of After Hall.
Roots
We are driven and inspired by our roots, origins, and traditions. We know that to move forward, we must first understand and respect what has come before us. Our goal is to revive and share the rich tapestry of Portuguese folklore, stories, and cultural heritage that have shaped who we are today. We aim to celebrate the richness of Portuguese culture and its past contributions, while solidifying our identity and forging our path—always mindful of our roots, yet embracing the future with enthusiasm.
Sustainability
At After Hall, sustainability is one of our core pillars. We understand its importance—not just for nature, but for our ancestors, future generations, and ourselves. We are constantly committed to finding innovative, sustainable solutions that respect the ecosystem we are part of, ensuring the preservation of the future for both the coming generations and the planet itself. In a world full of challenges, we strive to be part of the solution.